16 July 2019

CAMP JEEP® 2019: JEEP AND MOPAR BRANDS JOINED FORCES FOR A RECORD-BREAKING EDITION

  • Last weekend the most important event of the Jeep® Owners Group (J.O.G.) took place in San Martino di Castrozza, Italy
  • The Camp Jeep area was set up using 100 cubic metres of tree trunks, totalling 250 tons of wood, all sourced from trees which collapsed in the neighbouring forests during last October storms
  • Over 1,500 people and 700 Jeep SUVs attended
  • Visitors to Camp Jeep had the opportunity to get up close to the new Jeep Gladiator, the most capable mid-size pick-up truck ever
  • The new Jeep Wrangler 1941 designed by Mopar® also made its debut
  • All weekend, activities on offer included off-road adventures with instructors from the Jeep Academy as well as outdoor sports, barbecues, children's activities, live concerts and a Jeep parade

This year's Camp Jeep® was another spectacular edition that saw the highest ever number of people participate in the event: 700 Jeep vehicles and over 1,500 enthusiasts from all over Europe, Africa and even as far afield as Japan. A mix of different languages and cultures shared their passion for adventure in true Jeep style.

The 2019 event was also the most -sustainable Camp Jeep ever staged: all the wooden logs used to set up the Camp Jeep venue came from trees which collapsed during storms that last October swept neighbouring woods. These totalled 100 cubic metres of tree trunks, equal to 250 tons of wood as well as an additional 360 cubic metres of woodchips.

All eyes were on the new Jeep Gladiator, which was first revealed to the world at the Los Angeles Motor Show at the end of 2018, marking the return of the brand to the pick-up segment after 27 years. As the ultimate vehicle for any outdoor adventure, the new Jeep pick-up truck will be launched across the EMEA Region next year.

Fans were also able to get behind the wheel of all models in the Jeep range, from the iconic Jeep Wrangler to Jeep Renegade, Jeep Compass, Jeep Cherokee and Jeep Grand Cherokee. It was the Jeep Grand Cherokee Trackhawk however that really got visitors' emotions racing, being the most powerful Jeep ever featuring a 6.2-litre supercharged V8 engine developing 710hp.

The spotlight also fell on the new Jeep Wrangler 1941 designed by Mopar, the FCA brand dedicated to the after sales products and services for all the vehicles in the Group. Jeep Wrangler 1941 is a four-wheel drive vehicle with 100% street legal customisation, fitted with Jeep Performance Parts that further enhance its legendary off-road capability. The specific configuration of this model includes a 2-inch suspension lift kit, performance rock rails, black door sill guards, black fuel door, mudguards, all-weather mats and an optional snorkel. This is completed by the 1941 graphics that commemorate an important year for the Jeep brand: the birth of the Willys, also represented on other details of the vehicle such as the wheels, gear knob and tailgate table.

The Jeep world in the heart of the Dolomites
Unsurprisingly, there was a strong focus on the off-road experience. Visitors were able to put the Jeep 4x4 models' legendary capabilities, and their own all-terrain skills, to the test on several off-road trails with different levels of difficulty, alongside expert Jeep Academy drivers.

There were also several areas dedicated to the discovery of the Jeep world - including the Academy, a Museum featuring a selection of historical models and the Mopar area, offering a full range of authentic accessories for the new Jeep Wrangler 1941 and a selection of the new Mopar merchandise. It was also possible to discover Mopar Connect, the official set of connected services dedicated to safety and security.

The incredible party atmosphere of the event was heightened with an action-packed programme including outdoor activities, Ferris wheel, live concerts, kids' games and the Jeep parade, which closed the three-day program dedicated to off-road driving and reached the Rolle Pass at an altitude of 2,000 metres.

ENDS

More information on the Jeep range, visit www.jeep.co.uk 

For further information please contact:

Kate Saxton, Public Relations Director
Krystyna Perry, Public Relations Manager

FIAT Chrysler Automobiles UK Ltd
Tel: 01753 511431
Fax: 01753 516871

E-mail addresses:
kate.saxton@fcagroup.com / krystyna.perry@fcagroup.com

 

 

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